MY SONIC LABS

The My in the company name My Sonic Lab refers to the initials of its Japanese designer: Mr. Yoshio Matsudaira.

(Japanese honorifics are similar to English, with titles like "Mister" and "Miss", but in Japanese, which has many honorifics, their use is mandatory in many formal and informal social situations.)

Mr. Yoshio Matsudaira founded My Sonic Lab in 2003 after an illustrious career spanning over forty years designing cartridges, phono stages and tonearms for the likes of Koetsu.

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At My Sonic Lab he designed and introduced the EMINENT, a high-output, low-impedance MC cartridge and the matching MC transformer Stage 202. So achieving his design goal of producing a moving coil cartridge with very low internal impedance. He believes this design fully realizes the energy producing potential of an MC cartridge.   

Website: https://mysoniclab.com/