Jack White’s Lazaretto: Secrets, Deliberate Chaos, and the Man Behind the Madness
- Andrew Munnik
- Apr 30
- 3 min read

Delving into the innovative spirit of Jack White, our exploration of hidden musical treasures culminates with his remarkable album Lazaretto, a far cry from the raw simplicity often associated with the White Stripes, showcasing a multi-layered artistic vision.
Our ongoing quest to unearth hidden details left by visionary creators now leads us to the singular talents of Jack White, an artist who, even within the context of the celebrated White Stripes, has consistently pushed creative boundaries.
For centuries, artists and engineers have subtly embedded secret messages within their work, often tucked away in the minutiae. However, with his album Lazaretto, Jack White elevates this tradition to an entirely new and remarkably intricate level, crafting a listening experience that extends far beyond the purely auditory.

Jack White’s Vision: Lazaretto and Its Deliberate Chaos
The genesis of Lazaretto, reportedly beginning in 2012, was a significantly more protracted process for Jack White compared to the often rapid creation cycles of The White Stripes.
This extended gestation period, spanning approximately two years – a stark contrast to the reported shorter timelines of the band's albums – is palpable in the final product. Lazaretto exudes a sense of meticulous construction, a deliberate layering of ideas and sonic textures that results in an album far more intricate than much of The White Stripes' raw and immediate output.
While undeniably bearing White's distinct artistic stamp, characterised by a blend of blues-infused rock and raw energy, Lazaretto also showcases a surprising degree of sonic complexity and a more pronounced experimental streak. This willingness to surprise the listener extends far beyond the album's sonic landscape, venturing into the very physical form of the vinyl itself.

Defying Convention: Hidden Tracks and Reversed Grooves
The innovative spirit of Lazaretto is immediately apparent upon encountering the vinyl edition.
In a playful subversion of traditional playback, the groove pattern on one side of the record is reversed, requiring the listener to place the needle on the inner label and navigate outwards to experience the music.
This unconventional approach immediately signals that Lazaretto is an album intended for active engagement, a physical puzzle as much as a sonic journey. But the surprises don't end there. True to the spirit of hidden treasures, Lazaretto features secret tracks ingeniously tucked away beneath the record's label.
These hidden sonic gems reward the curious listener who takes the time to explore beyond the conventional starting and ending points of the album sides, adding an element of discovery to the listening experience. Just when one might assume all the album's secrets have been unearthed, Lazaretto reveals yet another layer of intrigue, quite literally concealed in plain sight.
An Ethereal Revelation: The Holographic Angel
Perhaps the most visually striking of Lazaretto's hidden features is the inclusion of a secret hologram. When the vinyl is held up to a direct light source, a distinct image of an angel becomes visible, seemingly suspended within the record itself. This ethereal revelation adds a mystical and artistic dimension to the album, further enhancing its unique character.

The choice of an angel as the holographic image remains open to interpretation, adding another layer of potential meaning to the album's themes and overall artistic vision. This ingenious integration of visual artistry into the vinyl format underscores White's commitment to creating a truly immersive and multi-sensory experience for the listener.

The intricate details embedded within Lazaretto transform the act of listening into an active exploration, a rewarding journey of sonic and visual discovery that sets it apart as a truly exceptional and innovative release.
Whether you’re of the camp that Jack White sought to innovate on the interactions between audience and performer, or you just think he liked keeping secrets, one thing is clear.
No matter where you stand, Lazaretto has become a symbol for the hidden depths in audio, showcasing just how far artists are willing to engage with their audiences.
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